If you want to look & feel young (no matter what your chronological age is)...
To have an abundance of energy (so you can consistently perform at your very best & crush your goals!)...
As well as be your best, most confident, most attractive self...
Fitness is a huge part of this making this happen!
Burning fat & losing weight, for example, is proven to greatly reduce your risk of heart disease, stroke, type 2 diabetes, high blood pressure & even cancer...
Weight loss can also improve sleep, raise confidence, boost sex drive, greatly increase energy levels, improve mental clarity & therefore, help you achieve your goals across all the important areas of your life — from your health, to your work, relationships & more!
One study also found that, for every kilogram (about 2.2 pounds) a person lost, lifespan increased by approximately 2 months...
(so, if you've been talking forever about losing those stubborn 20 pounds, you could add 1.5 years to your life by doing so, let alone all the other benefits!)
Building / toning muscle (& improving strength) works the same way...
It doesn't just make you more attractive (& helps you to look better naked — which your partner will surely thank you for)...
Or, save you the embarrassment of being unable to open the proverbial pickle jar...
Or, lend you a few compliments as you show up to the office, or take your top off at the beach ("have you been working out lately?!")
Muscle & strength has plenty of functional benefits too...
One study (which followed 4,000 adults, for over a decade) found that adults with more muscle, lived longer...
Another found that 2 sessions a week to grow muscle can reverse age-related cell damage in our bodies (a.k.a. help you look & feel younger!)
Flexibility matters for similar reasons...
Research shows that those who develop more flexibility & mobility, experience less injury, less inflammation, less pain (knee, hip, neck, back, etc)...
They have less challenge performing everyday tasks & staying active (even as they get older), radically improving their quality of life...
And yes, they live longer too...
In short, the reasons to start building your very own unstoppable body (one that's lean, strong, toned, mobile & flexible!) are basically endless...
(Richard Branson famously said in an interview that "physical exercise" was his #1 productivity hack, giving him an extra 4 hours of productivity on the days in which he exercised over those he didn't!)
Of course, I don't need to convince you of this...
You already know this, right?
So, what stops people then?